The cosmetic packaging industry is constantly evolving as it tries to keep pace with new innovations, market demands and customer demands.
Globalization has resulted in new players entering the cosmetic market scene leading to increased competition. This made survival in the new global business market difficult and arduous. The firm grip enjoyed by the cosmetic manufacturers in the market started waning as customers' preferences began dominating the cosmetic market and setting the trends in the cosmetic and cosmetic packaging arena. And as the years pass, the preferences and choices of customers continue to change, thus bringing about changes in cosmetic packaging trends as well. The following are the latest trends in cosmetic packaging; these preferences can give cosmetics manufacturers and the cosmetic packaging manufacturers a good understanding of what works and what does not.